UMA Training On How To Maximize Your Sales Amidst Covid-19 Pandemic: 15th - 16th October 2020

Due to the evolving Covid-19 situation, businesses in some sectors have suffered sharp declines in sales volume and cost-cutting has become a prudent strategy for businesses struggling to survive. However, curtailing marketing expenses also runs the risk of minimizing business exposure which derails market presence.

Therefore, UMA has organized a two-day training course to equip your sales and marketing teams with strategies and techniques that will boost your company sales amidst the pandemic. The training is scheduled to take place from 15th to 16th October 2020 at the UMA conference Hall starting at 8:30 am.

At the end of the training, participants will be able to:

  1. a) Apply both traditional and experiential marketing techniques
  2. b) acquire effective communication skills and prepare and make effective presentations.
  3. c) assessing market opportunities, prepare market surveys and develop marketing strategies.
  4. d) Improve the resilience of the marketing function during uncertainty.

See attached course content for details.

Training Methodology with Covid-19 SOPs:

At UMA we have a wide conference facility and a sound system so we can spread the participants according to the recommended social distance of more than 2 metres apart.  We shall use a variety of methods ranging from demonstrations, group discussions, group presentations, individual assignments, observation of short educative movies, games and simulations.

For those that are not able to physically come to UMA, after booking and paying, a zoom training will be scheduled thereafter.

Target Participants:

Managers business people, Brand Managers, Event managers, Sales and Marketing Managers and officers, corporate and public relations managers, marketing executives and any staff whose roles are to sale or market products or services.


Confirm participation through & . Call 0784 – 358 321 / 0718 181 182

Additional Info

  • Start Date: Fri,02 Oct 2020
  • End Date: Thu,15 Oct 2020
  • Venue: UMA

Sector Statistics



UMA has over 1221 Members in all Categories
Industry Contribution To GDP21%


Electricity Consumption 66%

Uganda Manufacturers’ Association
P.O Box 6966, Lugogo Show Grounds
Tel: +256 414 221 034 /287615
Fax: +256 414 220 285

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